洞察 - MBS商业敏锐度（市场经营学）沙盘课程培训课程-企业内训-上海威才企业管理咨询有限公司

洞察 - MBS商业敏锐度（市场经营学）沙盘课程

参加对象：独立贡献者 Individual contributors；新任经理 First Time Managers ；高潜员工 High Potential Employees；中层经理 Middle Level Managers

课程费用：电话咨询

授课天数：2天

授课形式：内训

联系电话：4006-900-901 / 17821361800（小威）

微信咨询&报名

课程背景 COURSE BACKGROUND

沙盘模拟概览 / Overview

各层级的管理人员需要更好的了解企业的运营，人力，财务等资源的有效使用。有项目、人员及预算决策权的人员必须了解财务和企业运营，即商业敏锐度。实战模拟环节，学员在仿真的情境下扮演新上任的首席执行官，在模拟的环境中经营企业，努力提高企业的经营业绩、提升市场份额。

Managers at all levels need to better understand the operations, manpower, finance and other resources of the enterprise. People with project, people, and budget decisions must understand finance and business operations, i.e. business acumen. In the practical simulation session, the trainees play the role of the newly appointed CEO in the simulated situation, run the enterprise in the simulated environment, and strive to improve the business performance and market share of the enterprise.

课程特色 / Course features

本课程强调实践和应用，特别采用在线实战模拟的方式，通过模拟让学员能更好地学以致用，在模拟结束后，学员将分享体会并得到讲师解读。培训中还涵盖实际案例讨论和行动项目等；通过本课程学习，提高管理技能，并确保他们从今后的实践中受益。模拟结束后系统会自动生成基于操作行为的报告。

This course emphasizes practice and application, especially in the form of online practical simulation, through which students can better apply what they have learned, and after the simulation, students will share their experiences and be interpreted by the instructor. The training also covers practical case discussions and action projects; Learn through this course to improve your management skills and ensure that they benefit from future practice. Reports based on operational behavior are automatically generated after the simulation is complete.

课程收益 PROGRAM BENEFITS

通过财务、趋势和竞争分析制定经营战略 Develop business strategies through financial, trend and competitive analysis
了解并实践企业运营 Understand and practice business operations
提高商业敏锐度，商业敏锐度及商业管理包括以下能力：Improve business acumen, business acumen and business management includes the following competencies:

- 能够与影响企业的外部世界的发展保持联系 Understand business trends: Be able to stay connected to developments in the outside world that affect your business

- 战略思维：了解企业全局的能力，即愿景、战略、机遇、风险和未来战略路线图 Strategic Thinking: The ability to understand the big picture of the business, i.e. vision, strategy, opportunities, risks and future strategic roadmap

- 战略执行：能够理解客户的驱动力以及推动公司盈利能力和现金流 Strategy Execution: Ability to understand customer drivers and drive company profitability and cash flow

参与者反馈 / Participant Feedback

-“ 为思维过程提供指导，并通过牢记大局来帮助改善决策”

- “ 模拟为非商务人士提供了学习如何经营企业的机会”

- “ 模拟是不言自明的，非常易于使用。说明是详尽的，界面是直观的”

- “ 这是实时数据，您可以分析业务的各个方面”

- “ 规划方案非常细致，令人兴奋”

- “ 除了给定的指标外，根据市场情况，模拟还为直观的猜测提供了空间”

- "Gave guidance to the thinking process and helped improved decision making by keeping in mind the big picture"

- "The simulation provides non-business people an opportunity to learn how to run a business"

- "The simulation is self-explanatory and very easy to work with. The instructions are exhaustive and the interface is intuitive"

- "It was real time data, you can analyse each and every aspect of business"